During development, Flavia was especially particular about one point: to make the hardware“as useful and as easy for a woman as possible.” At the beginning of their journey, she andher co-founder found that most hardware was designed and created by men for men, often removing essential details that might add to women's lives. TheiBrevewearable contrasts from this in that it is extremely non-invasive and slips on any shape or material bra for easy use by women everywhere.