Femtech Startups To Watch In 2022

written by Natasha Matta


The femtech market size was valued at $40.2 billion in 2020 and is projected to reach $75.1 billion by 2025. In recent years, more products and services have emerged to meet women’s health needs from pregnancy to fertility to menstruation. Despite the femtech industry being built for women, its leadership is largely male-dominated. Here are some of the top female-founded femtech startups and thought leaders to watch in 2022:


Ava women

1. Ava

Ava is advancing women’s reproductive health by bringing together artificial intelligence and clinical research. The Ava bracelet provides data-driven support that's proven to help couples get pregnant faster. Female Founder: Lea von Bidder


Clue period tracker

2. Clue

Clue is a period tracking app, a trusted menstrual health resource, and a thought leader in femtech. Female Founder: Ida Tin 


Cora care

3. Cora

 Cora is a modern women’s wellness brand. Cora makes goods for the body, that are good for your body, while doing good in the world. Female Founder: Molly Hayward


Ease Healthcare

4. Ease

Ease is building the fastest growing women's health and wellness ecosystem in Asia with a range of solutions - product, tech, and service-based - to make women's health and wellness more convenient and accessible. Female Founder: Guadalupe Lazaro


Elvie Pump

5. Elvie

Elvie created the first silent wearable electric breast pump designed to discreetly slip inside your bra. It is wire-free, hands-free, and hassle-free. Female Founder: Tania Boler


Inne Ovulation

6. Inne

Inne is a flexible, 30-second at-home saliva test that predicts and confirms your ovulation using your actual hormone levels.  Female Founder: Eirini Rapti



7. Kindbody

Kindbody is reinventing healthcare for the modern family, starting with women's health, fertility, family-building, and wellness benefits. Through a national network of locations, Kindbody is bringing together clinical excellence, best-in-class technology, and accessible pricing — connecting the full patient experience in one, intuitive platform. Female Founder: Gina Bartasi



8. LactApp

LactApp is the first app dedicated to breastfeeding and motherhood that solves your questions in a personalized way. Female Founder: Maria Berruezo


Marlow tampons

9. Marlow

Marlow developed a lubricant designed for tampons to create a smoother experience. Marlow strives to empower menstruators with the products and education that they deserve. Female Founders: Simone Godbout, Kiara Botha, Nadia Ladak, Harit Sohal, and Natalie Diezyn


Maven Clinic

10. Maven Clinic

Maven Clinic is the largest virtual clinic for women's and family health, offering continuous, holistic care for fertility, pregnancy, and parenting. Maven's award-winning digital programs are trusted by leading employers and health plans to reduce costs and drive better health outcomes for both parents and children. Female Founder: Kate Ryder 


written by Natasha Matta

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